Saturday, October 9, 2010

Heidi Klum For New Balance: Just Because You're Famous Doesn't Mean You Can Sell Crappy Sweatpants For A Million Dollars

During this past week's episode of Project Runway, Heidi Klum announced that she had teamed up with New Balance to create a line of high-end "active wear" for which the contestants would be designing during their challenge.

Upon closer look at her collection being sold exclusively on Amazon.com, I just had to laugh. Seriously. Not only are the "designs" simple and made out of typical cheap gym clothes fabric, they are egregiously overpriced. And I'm not going to lie, the majority of the pieces are just plain ugly.

Allow me to illustrate:

The cut is extremely unflattering and it looks too short in the torso...

Nothing says, "I just finished a tough workout/I'm sexily grocery shopping" like baggy sweatpants with stripes that ripple (in fear? mortification?) away from the crotch, eh?

This might be acceptable if it were some kind of thinner fabric, but as it is it looks bulky and incredibly awkward. How many of you would feel comfortable lounging or working out in this?!

Seriously? SERIOUSLY? If I wanted to buy a crappy pair of ill-fitting sweatpants, I would go to K-Mart. Calling the design "balloon" doesn't distinguish it from other sweatpants with elastic at the bottom. Furthermore, if I wanted to pay 80 bucks for workout pants I'd go to LuluLemon. Plus they make your ass look great.


The only redeeming part about this collection is that most of the clothes are %10 cashmere, which is also an indicator that these clothes weren't made to actually be worked out in.

Take a further look my friends... what do you think?

-B


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